Step 1: Define Your Target Audience Understand Who Your Ideal Customer Is When I first ventured into Facebook marketing, I learned that the key to any successful campaign is knowing your audience. You know, it’s like casting a fishing line—you’ve got to know where the fish are before you cast! Spend some time diving into […]
Understanding Your Target Audience Defining Your Ideal Customer In my years of marketing, I’ve learned that the very first step in any successful email sales funnel is truly getting to know your audience. You can have the fanciest email design or the catchiest subject line, but if it doesn’t resonate with the person on the
Step 1: Define Your Target Audience Getting to Know Who You’re Talking To Understanding your audience isn’t just a good idea; it’s essential. When I first started my coaching business, I thought everyone could benefit from my services. Boy, was I wrong! The more I learned about who my clients were—their pain points, dreams, and