Awareness: Capturing Attention Understanding Customer Pain Points In my experience, awareness is the first step where we need to connect with our customers. This often revolves around tapping into their pain points. Think about it: if you can articulate what they struggle with better than they can, you’ve got their attention. It’s like being a […]
Awareness Stage Getting Noticed Let’s kick things off with the most crucial stage: awareness. This is where potential customers first encounter your brand. It’s all about making a great first impression. I always recommend leveraging social media platforms, posting creative content, and engaging in conversations. This is your time to shine and show the world
Understanding the Customer Journey What Is the Customer Journey? The customer journey is essentially the path that a consumer follows from the moment they become aware of your brand to the point where they make a purchase. It’s a pretty fascinating process that varies from one person to another, depending on their needs, experiences, and
Awareness Creating Visibility Alright, let’s kick things off with the first stage in the purchase funnel: Awareness. This is where it all begins! To attract potential customers, you first need to create visibility for your brand. It’s about getting your name out there, whether that’s through social media, blog posts, or ads. I remember launching