Understanding the Importance of Sales Funnels What is a Sales Funnel? When I first got into ecommerce, I was baffled by the term “sales funnel.” It sounded fancy, but it’s really just how customers move from discovering your brand to purchasing your products. I like to think of it as a journey. They come in, […]
Understanding the Importance of Free Shipping in Ecommerce The Psychological Impact Let me kick things off by saying, free shipping isn’t just a fancy add-on; it’s often a deal-maker. The moment customers see those words – “free shipping” – something magical happens. They feel like they’re saving money, even if the product price is slightly
Understanding the Free Plus Shipping Model What is Free Plus Shipping? Let me tell you, the Free Plus Shipping model is a game-changer in the ecommerce world. It’s a marketing strategy where you offer a product for free, but customers pay for shipping. This method has proven to be super effective in grabbing attention and