Understanding the Marketing Funnel The Basics of a Marketing Funnel First off, let’s clarify what a marketing funnel is. Imagine a funnel shape that starts wide at the top and narrows down at the bottom. It represents the customer journey, from the first interaction with your brand to the final purchase decision. By using the […]
Understanding Your Audience Identifying Pain Points In my experience, the first step to creating an effective marketing funnel is really getting to know your audience. What keeps them up at night? What problems are they facing that you can solve? This is where identifying pain points comes into play. Spend time researching your target demographic,
Understanding Marketing Funnels What is a Marketing Funnel? When I first heard about marketing funnels, it felt like a foreign concept, but now I see them everywhere! Essentially, a marketing funnel is a model that outlines the customer journey from awareness to purchase. Think of it as a path that potential customers follow as they