Throughout my years in marketing consulting for government digital services, I’ve come to realize that using effective funnel templates can drastically improve user engagement and service delivery. Today, I’d like to share with you my insights on nine powerful funnel templates that can help streamline and enhance your digital initiatives. Let’s dive in! Understanding Your […]
Identifying Your Target Audience Understanding Demographics When it comes to any sort of service, especially in government, knowing who you’re talking to makes all the difference. Demographics give you the basic info: age, gender, location. But I find it’s not just about those numbers—it’s about the stories behind them. Think about who really needs your
Easily Accessible Design Understanding Accessibility Features When I first started exploring website templates, the idea of accessibility blew my mind. I mean, we often take for granted the ease with which we navigate the internet. But for some folks, it’s a challenge. An accessible design means using color contrasts, readable fonts, and alt text for