Define Your Target Audience Understanding Who They Are When I first started delving into local marketing, the importance of knowing my target audience hit me like a ton of bricks. You can’t just throw spaghetti at the wall and hope something sticks! Digging deep into demographics, interests, and pain points was my first step toward […]
Understanding the Marketing Funnel What is a Marketing Funnel? Alright, let’s get into the nitty-gritty. A marketing funnel is the journey a customer takes from the moment they know about your brand to when they make that wonderful purchase. It’s like a guided tour of decision-making, where you lead potential customers through each phase until
Awareness Creating Buzz In digital marketing, the awareness stage is all about getting your name out there. Think of it as that moment when you step into a crowded room. You want people to notice you, right? From personal experience, social media campaigns can create some serious buzz. I remember launching a product and using
1. Awareness Understanding Your Audience First off, if you’re gonna make waves in marketing, you gotta know who you’re talking to. Your audience isn’t just a bunch of faces; they’re real people with real needs. Take the time to build detailed buyer personas. Dig into their age, interests, pain points, and what keeps them up