Understanding Your Audience Identifying Pain Points In my experience, the first step to creating an effective marketing funnel is really getting to know your audience. What keeps them up at night? What problems are they facing that you can solve? This is where identifying pain points comes into play. Spend time researching your target demographic, […]
Understanding Marketing Funnels What is a Marketing Funnel? When I first heard about marketing funnels, it felt like a foreign concept, but now I see them everywhere! Essentially, a marketing funnel is a model that outlines the customer journey from awareness to purchase. Think of it as a path that potential customers follow as they
Understanding the Marketing Funnel What Is a Marketing Funnel? So, let’s kick things off by clarifying the marketing funnel! A marketing funnel is a model that represents the journey potential customers go through on their way to making a purchase. It’s all about mapping out the steps from awareness to decision. Personally, I see it