Understanding the Funnel Concept What is a Funnel? Alright, folks, let’s kick things off by understanding what a funnel actually is. Picture a funnel you use in your kitchen, right? It’s wide at the top and narrows down. In marketing, we use this metaphor to illustrate the journey a potential customer takes from being just […]
Understanding Your Audience Identifying Target Segments When I first dove into funnel strategies, one of the biggest eye-openers was the realization that not every customer is the same. By identifying target segments, I could tailor my marketing in a way that really resonated with different groups. It’s super important to spend some time figuring out
Understanding the Marketing Funnel What Is a Marketing Funnel? So, let’s kick things off by clarifying the marketing funnel! A marketing funnel is a model that represents the journey potential customers go through on their way to making a purchase. It’s all about mapping out the steps from awareness to decision. Personally, I see it
Understanding the Sales Funnel What is a Sales Funnel? The concept of a sales funnel is one of those essentials I wish I’d understood sooner. Basically, a sales funnel helps you visualize the journey that potential customers take from the first time they hear about your product to the final sale. When you know this