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5 ABC Bridge Funnel Templates for Understanding the Customer Journey

Awareness: Capturing Attention Understanding Customer Pain Points In my experience, awareness is the first step where we need to connect with our customers. This often revolves around tapping into their pain points. Think about it: if you can articulate what they struggle with better than they can, you’ve got their attention. It’s like being a […]

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5 Stages of the Purchase Funnel: A Template for Understanding Customer Behavior

AWARENESS Building Initial Recognition Let’s kick things off with the Awareness stage. This is where potential customers first catch wind of your product or service. Usually, they stumble upon you through various channels—be it social media ads, blog posts, or even word-of-mouth from a friend. Here, it’s crucial to make a memorable first impression. Think

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